Online Promotions: Winning Strategies and Tactics|
By Bill Carmody
A guide to creating and managing successful online promotions.
Attracting customers and driving sales in today's increasingly crowded,
hyper-competitive online marketplace requires sophisticated new promotional
techniques using a host of ever-evolving media tools. The first hands-on guide
devoted exclusively to the subject, this book tells advertising and marketing
professionals what they need to know to create and manage online promotions
that really work.